To get more Twitter followers is something we all would love to be able to do more of. Well I recently just learned that Twitter is now offering their users the opportunity to promote tweets…..
Kindly like a sponsored post over on Facebook.
Now I have to admit, I have yet to try the service out, but I definitely plan on doing so and I will post me results here.
But in the mean while I stared doing some research and I discovered that, by utilizing Twitter ads and promoted tweets….
You can get more twitter followers!
I located a post over on the Warrior Forum, “Did anyone try Twitter Advertising? Verdict?“, where one user stated that he was able to get 703 new Twitter followers, after posting a sponsored tweet and letting it run for 1 week.
Now, like any other form of advertising you use, there’s a proper way to do it and Twitter’s new ad platform is no different.
Below are 4 useful tips from Ashley Zeckman of TopRank Online Marketing, that you should utilize if you’re planning on giving Twitter ads a try:
Tip 1: Pin To the Top of Your Timeline
If you are using a brand profile or enhanced page you may choose to pin a Promoted tweet to the top of your timeline. Promoted tweets and promoted pages will typically show up in the left sidebar of your page, unless you specify that you would like to pin the tweet to the top of your timeline. In the example above you’ll notice that the two promoted profiles and trending topics are clearly identified next to the organic results.
Tip 2: Utilize Hashtags
Proper use of Twitter hashtags can make your tweets more searchable and live on in the Twittersphere. There are a few options for utilizing Twitter hashtags as part of promoted tweets:
- Create your own unique hashtag to stand out from others
- Jump on an existing trending hashtag to increase exposure
Tip 3: Promote Good Content
If you were to run a traditional advertising program you would do your due diligence to test and refine your messaging before releasing it to the public. The same applies to your Twitter advertising strategy. The default selection under “How do you want to select tweets?” will be “Automatically refresh to include your newest most engaging tweets”. For maximum impact make sure that you select “Manually select your tweets” so that you will have full control over what is seen by your target audience.
Tip 4: Using Geographic Targeting For Improved Results
Lets assume for a moment that TopRank Online Marketing is hosting a content and social media event in California. One of the channels that will be used to promote that event is Twitter. In order to get the most “bang for your buck” it would make sense to target your promoted tweets at users in a particular geographic location. Above is an example of how you would target metro specific locations. Keep in mind that “Metro Areas” will override “Country” because it is a more granular target.
If you want to get more followers on Twitter, I think these may be a great way to do so. Just keep Ashley’s tips in mind and be smart about what your sharing and what your goal is with each tweet.
If you have already used the new Twitter Ads platform, please share your results and opinion of the service.
As always, I’ll like to hear your thoughts on this subject. Leave a comment below and share them. And don’t forget to share this with your friends.
P.S.Download my free report “The Internet Marketing Guide For Newbies” and discover 3 simple adjustments you can make in your business, TODAY… That will have you making money within 30 days!
Original source by Ashley Zechman:
4 Tips for Using Twitter Ads & Promoted Tweets